Responsible Social Media Summit
Financial Services Embrace Social Media, But Risk Looms Large
As social media continues to revolutionise communication, the financial services industry finds itself at a crossroads. While the potential benefits are immense, so too are the risks. In response to this growing challenge, Kitty Parry, founder of DeepView, has launched the Social Media Charter (SMC). This initiative aims to help firms navigate the complex landscape of social media, balancing innovation with regulatory compliance.
With 71% of employees already breaching their firm’s social media policies, the need for clear guidelines and training is urgent. The SMC offers a comprehensive solution, providing training and accreditation to financial services companies. By fostering collaboration between industry leaders and regulators, the SMC seeks to establish a framework that promotes responsible social media usage while mitigating potential risks.
